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Tencent has agreed a three-year domestic digital rights deal for the Chinese Super League

Tencent the Chinese internet giant has agreed a three-year domestic digital rights deal for the Chinese Super League the country’s top-tier soccer competition after a previous contract with PP Sports ended early.

According to a report by Sportsmoney.cn Tencent will pay CH ¥ 70 million (US $ 10.71 million) CH ¥ 80 million (US $ 12.24 million) and CH ¥ 90 million (US $ 13.77 million) in the next three seasons for rights.

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Resolved albeit partially the television controversy the Chinese Super League is ready to return to the field. He will do it without the reigning champion Jiangsu after the decision by Suning to close the football project and the consequent exclusion from the championship. In case of admission to the tournament he should have removed any reference to sponsors and owners from his name as done by 13 of the 16 participants in the top flight championship due to the new regulations imposed by the Chinese Football Association. Regulations that also provide for a salary cap starting from this season: the total salary is set at 600 million yuan (less than 77 million euros) with a maximum of 10 million euros for the salaries of foreign players. On an individual level local footballers cannot earn more than 5 million yuan (640 thousand euros) per season while foreigners cannot earn more than 3 million euros.

The coverage will be available across Tencent platforms including its video streaming platform Tencent Video sports platform Tencent Sports Tencent News and social media platforms WeChat and QQ.

Rufio Zhu vice president of operations at the China-based Mailman agency commented on the deal: “This represents a positive deal for both sides. The CSL which kicks off in less than a week gains a reputable and experienced partner with Tencent while Tencent adds China’s top-tier of domestic football to its growing roster of premium football content alongside the Premier League.

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The rights agreement is said to be non-exclusive which means CSL will be free to agree content agreements with other media rights partners. As part of the deal Tencent will broadcast live matches as well as on-demand coverage and short video highlights of the league games.

Tencent also replaced PP Sports as a Chinese rights holder for the ongoing 2020-21 season of English soccer’s top-tier Premier League after PP Sports was said to have failed to honour a $210.3 million payment for live games and one worth a further $5 million to cover highlights.

The 2021 CSL season is being staged in bio-secure bubbles in Guangzhou and Suzhou and kicks off without reigning champions Jiangsu FC who have ceased operations.

The 2021 CSL season is set to kick off on 20th April.

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